Palm Bay International, a leading importer of fine wines and spirits, approached Isadora to reinvent their digital presence and how the sales team provides client value. Building on a strong reputation of trust and high-quality product offerings, Palm Bay needed a stunning experience that also enabled a large sales team to educate distributors, restaurateurs, and end consumers. Our work went beyond the web. Our agency enabled Palm Bay’s agents to generate custom-tailored sales sheets, shelf displays, and collections of tasting notes, personalized for each customer’s needs. The end result is a full digital transformation that includes a suite of tools to grow new business while solidifying Palm Bay’s position as an industry leader.
Transforming the wine and spirits experience
- Concept
- Customer Journey
- UX / UI
- Web Design
- Web Development
- Mobile App Design
- Cinemagraphs
- Branding
- Web Product
- Custom Generators
- Multimedia Library
- Native App
- Drupal Integration
- Store Retail Locator
highlights
Bold, complex, and well-structured
Bringing producers to the forefront
Devoting a tailored microsite to each producer, helps highlight the wineries and distilleries that have partnered with Palm Bay. Enlightening consumers and retailers with geographic data, history, and full product lists from each producer encourages a fruitful and personal connection to individual brands.
Capitalizing on market demands
The wine and spirits market has grown to over $28 billion nationally in the last ten years alone. Palm Bay now has the digital infrastructure necessary to accommodate domestic and international expansion.
Modernizing a rich heritage
Heritage is an important distinction of the Palm Bay brand. So we highlighted the generations of family experience. A highly visual interactive timeline helps establish credibility and cement Palm Bay’s reputation as a leader in the world of wine and spirits.
Sophisticated and interactive
Our designers utilized a navy and gold blend with calming neutrals to form a refined color palette that resonates with Palm Bay’s professional target audiences. Combined with oversized photography, cinemagraphs, sleek movement and interactive features, the result is a new level of sophistication.
LEFT FILTERS
SAVE RESULTS
PRODUCT SHOWCASE
STYLIZED PHOTOGRAPHY
CALL TO ACTION
NAVIGATION DROP DOWN
TYPOGRAPHY
Wireframes
Generating impressive results
Palm Bay’s sales force needed to be equipped with all new tools to drive new business and facilitate sales. Behind the scenes, Palm Bay sales representatives have access to a robust repository for all kinds of multimedia assets that can be added and saved to custom “collections” and shared privately or publicly. We worked with Palm Bay to develop a back-end library that feeds assets to several document generators, which output custom shelf talkers and technical sheets to educate prospective clients. Now, empowering employees with product and brand information that is always up to date and easy to access makes the sales and presentation process effortless.
highlights
database
Full-bodied finish
Showcasing Palm Bay’s impressive portfolio of brands, wines, and spirits was just the beginning. Our agency also developed a mobile application for iPad and Android devices that allows representatives to access information while offline, eliminating the need for printouts when pitching in areas without connectivity. Furthermore, all content can be updated once and published across the different web products, making website and mobile app maintenance fast and convenient. Our agency also enabled tens of thousands of product combinations while eliminating low-value administrator tasks. Palm Bay’s revamped digital solutions make it well positioned to remain the leader of the pack.
Mobile & sales go hand-in-hand
A sales pitch can take place anywhere. So we wanted to provide the sales team with the ability to capitalize on such opportunities with a professional mobile app at their fingertips. The new mobile application is becoming an integral component of the B2B sales funnel. The strategic thinking behind the visual display allows representatives to easily present product variety and information to potential clients. The mobile app automatically downloads content updates from the web server if connectivity is available; if not, important producer and product assets are still available offline. The mobile application is part of the new sales ecosystem that gives Palm Bay the technology to push further ahead into markets worldwide.
- Concept
- Customer Journey
- UX / UI
- Web Design
- Web Development
- Mobile App Design
- Cinemagraphs
- Branding
- Web Product
- Custom Generators
- Multimedia Library
- Native App
- Drupal Integration
- Store Retail Locator
