Ultimate Ears by Logitech, is a global consumer products brand telling the world what stunning sound and quality should look and feel like. They reached out to Isadora with the goal of educating consumers and introducing comprehensive product features while pushing the digital envelope. We helped extend their bold, lively brand style to a mobile-first experience that shows off the groundbreaking features of their top-of-the-line Bluetooth speakers. With a focus on user interaction, our collaboration led to hundreds of enhancements in user experience. All for the purpose of establishing a deep emotional connection between customers and the brand’s superior products in the marketplace.
Reinventing a portable audio experience
- Concept
- Customer Journey
- UX / UI
- Motion Graphics
- Web Development
- Web Product
- eCommerce
- Global Locales
- A/B Testing
- Ongoing Enhancements
highlights
Live Out Loud
The law of attraction
Ultimate Ears attracts informed audio enthusiasts looking for wireless audio products with insanely great sound. So we created a strategic experience that captures the customer’s shared love of music through the visual design and brand tailored animations.
Music whenever, wherever
Users are encouraged to interact with the experience by viewing a product video, gallery and features. While letting users know this is the speaker to take on an adventure with friends.
Wireframes
Optimizing a back-end infrastructure
When two teams committed to strategic collaboration come together, incredible opportunities present themselves. In addition to the new pages our digital agency created from scratch, a variety of back-end, content management system, and migration improvements were folded into our work. We even helped configure databases to work together seamlessly, making migrations nearly automatic and saving Ultimate Ears hours of manual work for every update. When you’re a global brand like Ultimate Ears, with a website representing twenty-one locales worldwide, every enhancement opportunity has the potential to provide large-scale results.
strategy
Bringing a brand story to life
Our strategists noticed right away that the brand’s visual identity on the web was unfocused and inconsistent. So we made sure that every element on the newly crafted pages were cohesive and reflected the brand. The brand story page was concepted to highlight Ultimate Ears and the brand’s unique approach to manufacturing exceptionally high quality consumer audio products. Ultimate Ears is still evolving and many consumers are just discovering the company and its unique product lines. So having the ability to communicate what sets this audio brand apart from all other portable wireless speaker providers in the market place is vital.
Effectively using mobile channels
Ultimate Ears targets key user groups that include millennials and tech savvy individuals looking for both quality and value in their portable audio products. We knew that the majority of online visitors would find the brand via a mobile device. The immersive experience includes unique strategies that maximizes the capabilities of desktop, mobile, and every screen in between; allowing the target audience to learn more and live out loud.