Martinkovic Milford Architects crafts high-end, custom solutions for commercial and hospitality clients, healthcare providers, home owners and developers. The brand reached out to our digital agency with an outdated website and market positioning that failed to represent the brand and its innovative solutions. So Isadora concepted a state-of-the-art user experience that put qualified prospects front and center. Driven by breathtaking architectural design elements, elegant movement and seamless functionality, each unique project is brought to life to connect with potential customers. Instead of a simple two-dimensional portfolio, we pushed the envelope into an immersive journey, inviting engagement and conversion every step of the way.
Architecture that enables people to live better
- Concept
- Conversion Funnel
- Customer Journey
- UX / UI
- Web Design
- Web Development
- Web Product
- Responsive
- Pitch Deck
- Marketing Collateral
highlights
Evolving digital strategies
Crafting a brand image
Martinkovic’s brand is reinforced in every line and transition. Every page has purpose and showcases business expertise. The company doesn’t just provide services, they craft custom solutions.
Thought leadership
Isadora featured the Insights page prominently to specifically target key user groups with valuable content and information necessary to move prospects further down the sales funnel efficiently.
Flexible portfolio
The portfolio gives each architectural project, large or small, strong prominence. Each case study employs succinct, streamlined copywriting and allows the visual imagery to do the talking
Poised for growth
Our developers applied advanced configuration to build upon a CMS that facilitated the editing, addition or rearranging of content modules on website and case study pages, allowing for infinite page layout possibilities.
Sales Deck
Continuing the conversation
Martinkovic Milford’s new business website is better positioned to capture interesting new business opportunities. However the brand wanted to go a bit further to reinforce established relationships with high-quality leads, through a custom and fully-branded sales deck. So our agency designed this comprehensive marketing asset to allow the customer journey to continue seamlessly off the website and through a much more personal connection with a company representative. At Isadora every touch point was considered (both on and offline) to ensure a deeper connection and that customer value is both delivered and customized to Martinkovic Milford’s most promising prospects.
Adaptive spaces and evolving digital solutions
The new features our specialists introduced educate the right audiences quickly and attract better-informed prospects. The new web product launched in early 2016, and much like the brand’s services, now boasts a striking balance of innovative design and purposeful utility. Users now can drill down to valuable content efficiently and spend more time on the website than ever before. More importantly, the quantity and quality of interested prospects has jumped dramatically. We look forward to a long partnership with Martinkovic Milford as we continue to collaborate on evolving digital strategies.
Mobile & sales go hand-in-hand
Martinkovic Milford works directly with developers who are often out of the office and on job sites. So the animated effects and user experience had to be formatted optimally for mobile devices such as phones and tablets. We kept the overall experience simple and intuitive to make viewing super easy for all users. Special attention was paid to the conversion points throughout the user journey. We also optimized the forms and calls to action to drive mobile conversion. The new mobile experience makes learning about projects and viewing the brand’s portfolio of incredible work easy and enjoyable. It also provides value to Martinkovic Milford’s key clientele.