CURRICULUM FOR MATH’S BRIGHTEST STARS
BEAST ACADEMY
Beast Academy is known for providing a comprehensive curriculum that is rigorous yet entertaining. The books and guides provide instruction delivered by the Academy instructors in a comic book style that encourages reasoning and problem solving. And the practice books provide hundreds of problems, puzzles, and games to reinforce math lessons. But management needed a powerful new eCommerce design and web product to truly showcase the rich detail and benefits of both the books and the mobile application. So it’s no surprise an intuitive shopping experience for the bookstore was going to be an essential aspect of the new business grade website our agency was tasked to strategize and design.
The new corporate website would need all new design work that was anything but corporate. It would also need to perform as a marketing platform for parents, teachers, and school administrators to learn about Beast Academy and how its products benefits students. A full branding and identity package was also necessary as Beast Academy wanted all the branding and visual elements to be representative of the brand’s culture and market positioning. Key business objectives for the new responsive website included improving the user experience and ensuring the visuals helped educate and facilitate book sales. All while positioning the brand in a manner that highlights leadership and expertise.