Martinkovic Milford

Responsive Web Design and Development for innovative architecture firm Martinkovic Milford.

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NEW ARCHITECTURE FOR NEW IDEAS
MARTINKOVIC MILFORD ARCHITECTS

Thought partners that apply forward thinking to architectural design! It’s one of the many marketing messages Martinkovic Milford wants a specific and discerning target audience to think about. The brand offers incredible quality and craftsmanship through high-end, custom solutions for homeowners, developers, healthcare providers, commercial and hospitality clients. Based out of San Francisco, the company also has the uncommon distinction of operating heavily in both B2C and B2B markets.

We could see that the brand was suffering from what many businesses struggle with often, and old and severely outdated website that no longer represented the brand and failed to inspire. The company had evolved and now required a business grade website that expressed the dynamic culture and values completely absent from digital marketing tools. So our digital agency decided to infuse strategy, creativity and a passion for forward thinking architectural design into every aspect of the new web product. We satisfied the needs of both residential and commercial clients through an engaging journey of the brand’s numerous architectural projects and services. The goal was to create an engaging experience that would dramatically enhance brand awareness while better educating future customers. Learn more about some of the tactics implemented.

Resonate Deeply and With Passion

With a well-established brand and strong brand affinity in place, Martinkovic was nicely positioned to take things to the next level of digital evolution. The over arching strategy was simple; create a powerful communications tool that educated and inspired potential clients. So we created an interactive and responsive web product that resonated deeply and passionately with those looking for ambitious design solutions that excite. Examples of the quality and craftsmanship are front and center to help visitors envision their new kitchen remodel or contemporary medical office.

 

Our animation and development teams worked closely design to combine smooth angular transitions with architectural design shapes to create a fluid experience that comes to life as a user scrolls down each page. This effect also helps highlight the key areas of the page and important sections of information. We also allowed for flexible and robust case studies within the portfolio area. The copy was also streamlined so that the messaging is both easy to digest and effective. And an architectural insights page was crafted to empower users through plenty of informative articles and thought leadership content.

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Looks That Kill On Any Device

This mobile friendly web product looks stunning across all sized devices. We also kept many of the transitions and sliding elements to give mobile that extra touch of finesse. Martinkovic’s residential customers are on the go professionals so a terrific mobile experience was essential. A compact mobile navigation slides in and out keeping the visual clean. Strong calls to action help guide visitors effortlessly from page to page to specific conversion points of interest. Featured projects now showcase expressive architectural design and welcoming environments. And a “most popular articles” section was created to drive engagement even further and keep users on the new website for longer periods of time.

Driving Sales to All New Heights

The features our specialists introduced were to educate visitors and pull in better-informed customers. The new web product helps users understand the incredible value the brand enjoys providing customers. With services that are robust, complex and highly custom, customers often have a variety of questions that must be addressed prior to purchase. Engaging with and empowering interested visitors drives qualified interest and improving the overall quality of inquiries and improving lead generation.

The new web product launched in early 2016 and much like the brands services, the website now displays a striking balance of design and utility. We look forward to a long partnership with Martinkovic for years to come as they continuously evolve digital strategies through online marketing and our ID Fuel program. By attracting informed customers that are further along in the sales funnel and ready to connect, we anticipate driving Martinkovic’s business sales to all new heights.

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